In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

The B2B purchasing procedure can be prolonged and intricate, with multiple decision-makers and stakeholder groups involved. This can result in long sales cycles and a lower win portion for businesses. However, by comprehending and dealing with the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the… Read More

B2B Marketing (As We Know It) Is Dead-- Here's What Works TodayTough Fact About B2B eCommerce PodcastIn this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other truths about modern-day B2B marketing. We discuss how the purchasing journey has been totally fragmented and the ma… Read More